30 showings, 6 offers, secured a Buyer and a Backup offer
This is repeatable if you are looking to sell
We originally talked about listing the home for $800,000. That is what I thought I could sell it for when I first saw the home. I met the seller there to walk through the home while the tenant was working inside. The tenant was a friend of theirs and became my client and I helped them find a home to purchase. We walked around and I saw a great space but a lot of little things that dated the home tremendously. There are so many easy fixes in homes but people just don't trust themselves to do the updates. Maybe you aren't sure if a new light will work in the space. If you change one, do you have to change them all? There are too many choices so you may end up just living with it and once you live with it so long, you don't even see it anymore.
I see it. I see the current and I can visualize the new. Everyone wants updated. I bet if you move, you'll be looking for updated! So, we update. We update what we can and what is reasonable financially. The lighting on the main floor is key. As soon as a buyer enters your home, they are usually able to make an instant "no decision" if the vibe feels off. We can't have that happen so we have to update enough that we get them to not rule it out as soon as they open the front door. So, we paint. We replace a foyer light. If your foyer light is from the 90's, it needs to be updated.
We work to get the base of the home to net neutral. That means white. Yes, white. Not hospital white but a white that is clean and neutral. It makes all the difference. I have the paint color that works.
We clean. Clean for the green and by green, I mean $$$. Inside and out.
Depending on if your home will be vacant or if you will need to live in it while it is for sale, we will stage accordingly. 4733 Kings Gate was vacant so we used a staging company to stage the main areas. They brought in rugs, furniture, artwork, mirrors and accessories. The rooms were completely furnished. The furniture is all current so it helps bring a late 1970's home into the year 2026.
After the staging as complete and we sat back and looked at the result of our efforts, we went with a listing price of $850,000 and thought it was a tad low. I looked at the homes that had recently gone under contract and sold in the area and there wasn't a lot because it was still early for the spring market but we felt good about it and knew it could go for over asking. All of this was a tag team effort. Some things the owners did. Some things I took care of. I provided all the guidance and direction. The net result was 30 scheduled showings before the home went live, 6 offers(3 above $900,000) and a contract and a backup contract.
That is how you do it. If you would like specifics and if you would like me to come see your home and tell you if I can do the same thing for you with a similar outcome, just message me. I have a financial stake in this so if I do not think I can make it happen, I will tell you. I will not waste your money or time nor will I waste my own.
There are buyers out there looking for good homes. I had to turn away 5. Don't leave money on the table by not completing a few updates. Call me for help! I don't want to list your home. I want to sell it.
Melanie Pursell, Realtor
Keller Williams Realty Atlanta Partners, 20 years
Atlanta Native
